Spain set to follow Australia and ban under-16s from paid social
Spain is reportedly preparing to introduce tighter regulations around young people’s access to paid social media platforms, potentially following the path taken by Australia in restricting access for under-16s. The move reflects growing concern across governments about the impact of social media on children’s mental health, data privacy and online safety.
Australia has already taken steps to introduce stricter age-verification requirements for social platforms, placing responsibility on tech companies to prevent underage users from accessing certain services. Spain’s proposal signals a similar direction — focusing on limiting exposure to paid or algorithm-driven platforms that rely heavily on advertising revenue and behavioural data. If introduced, the regulation could require platforms to strengthen age checks and adapt advertising models targeting younger audiences.
The discussion comes amid wider European scrutiny of big tech under the EU’s Digital Services Act (DSA), which places greater responsibility on platforms to protect minors. Research across Europe continues to highlight concerns around screen time, online advertising influence, cyberbullying and content exposure. Policymakers argue that stronger safeguards are needed as children increasingly access social media at younger ages.
For advertisers and brands, the potential shift could reshape youth marketing strategies in Spain, particularly in sectors such as fashion, gaming and entertainment. For families, it may offer additional reassurance — though debates continue around enforcement, digital rights and practical implementation.
As governments globally reassess how to regulate the digital landscape for younger users, Spain’s proposed move marks another significant step in the evolving relationship between technology, regulation and child protection.
